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Mailchimp

The original email marketing platform with the broadest feature set

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Pricing

$13 /month starting

Free tier available

Model: Per contact tier

Free up to 500 contacts. Essentials from $13/mo. Standard from $20/mo. Premium from $350/mo.

Affiliate Program

Up to $150/referral

Type: One-time bounty

Cookie: 30 days

Overview

Mailchimp is the most recognized email marketing platform in the world. Now owned by Intuit, it offers email marketing, automations, landing pages, social posting, and basic CRM. It's the safe, default choice that works for almost any use case. Best for small businesses that want a reliable, well-known platform with broad capabilities.

Pros & Cons

Pros

Most recognized brand
Huge template library
Broad feature set
Good deliverability rates
Extensive integrations

Cons

Pricing increased significantly post-Intuit
Free tier is very limited now
Automations less intuitive than ConvertKit
Charges for unsubscribed contacts
Support quality declined

Key Features

Email CampaignsAutomationsLanding PagesSocial PostingBasic CRMA/B TestingAnalytics

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